The digital marketing landscape in Nepal in 2025 is rapidly evolving, driven by increasing internet penetration and widespread adoption of mobile technology. With about 16.5 million internet users, representing roughly 56% of the population, and 14.3 million active social media users, digital platforms have become essential for businesses to reach and engage customers1. Popular social media channels like Facebook, Instagram, and TikTok dominate the market, with short-form video content and influencer marketing gaining significant traction.

Key trends shaping Nepal’s digital marketing include AI-enabled marketing tools such as chatbots and personalized ads, voice search optimization, and mobile-first strategies, reflecting the growing use of smartphones and voice-activated devices. Local SEO is also increasingly important as businesses aim to attract nearby customers, while ethical and sustainable marketing practices are gaining favor among socially conscious consumers.

Opportunities abound for Nepalese businesses to expand globally, empower small enterprises through cost-effective digital campaigns, boost tourism by showcasing the country’s attractions online, and promote local products via e-commerce and social media platforms. Additionally, the growth of digital marketing is creating new employment opportunities in content creation, SEO, social media management, and digital advertising, contributing to Nepal’s economic development.

Overall, Nepal’s digital marketing sector is vibrant and growing, with businesses embracing innovative technologies and strategies to thrive in an increasingly digital economy.